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Jul - Computers and Technology - AMD to kill ATI Branding New poll - New thread - New reply
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Orlandu


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Posted on 08-30-10 01:37:32 PM Link | Quote
AMD kills ATI brand, you can look forward to blood-stained Radeons

Originally posted by Engadget.com
ATI, the name of hope for all PC gamers who were sick and tired of NVIDIA rebadging the same GPU over the past couple of years, is to be no more. The callous souls over at AMD have decided that our little consumer brains aren't sophisticated enough to handle two awesome brands, so they're just axing the use of the ATI moniker from here on out.


Thankfully, they're keeping the actual product names such as Radeon. But it will now be AMD Radeon and AMD FirePro, etc. I can understand wanting to consolidate brand names (in the healthcare industry, we've been doing that a lot over the last 5 years). Makes it easier for marketing and brand recognition.



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Bagel

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Posted on 08-30-10 01:55:24 PM Link | Quote
I'd been wondering if/when they were going to do this.

Well, it's just a name, I guess. Those icons are pretty ugly, though.

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Lyskar
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Posted on 08-30-10 08:40:00 PM Link | Quote
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Metal_Man88's Post
It's almost the same... ...to be honest, I always bought ATI graphics cards and AMD CPUs together anyway.

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paulguy

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Posted on 08-30-10 09:30:59 PM Link | Quote
Paulguy's Post configuration
Yeah those logos are pretty bad, like someone did for a first year project in Flash.

As for the news itself, I had expected this would happen, probably wouldn't make a big difference.

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FieryIce

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Posted on 08-31-10 12:37:41 PM (last edited by FieryIce at 08-31-10 09:38 AM) Link | Quote
I didn't even know they were part of the same company ...
Orlandu


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Posted on 08-31-10 01:26:42 PM Link | Quote
Originally posted by paulguy
Yeah those logos are pretty bad, like someone did for a first year project in Flash.

I think those graphics are more to represent the stickers they put on computers with their hardware in them. My laptop has a sticker exactly like that but it still says ATI for the video card.

Originally posted by FieryIce
I didn't even know they were part of the same company ...

Which is probably part of the reason they are combing brand names under just AMD. Some people never knew.

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Aerakin
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Posted on 09-01-10 01:31:51 PM Link | Quote
If it doesn't change product quality in the long run, why not =P
Xkeeper

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Posted on 09-02-10 03:13:02 AM Link | Quote
I'm all for it, really. Seemed redundant.

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Aerakin
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Posted on 09-03-10 11:52:03 PM Link | Quote
Originally posted by Xkeeper
I'm all for it, really. Seemed redundant.


Yep. And to be honest, I'll admit that I'm a bit more confortable buying an AMD branded product than ATI. I blame people going "ATI is the devil" in the past.
Lyskar
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Posted on 09-04-10 07:06:04 PM Link | Quote
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Metal_Man88's Post
I liked ATI's branding, but ultimately when AMD bought them, I bought them together on the idea of 'They're both owned by the same company, they should work well together.'

They do, and so, I feel it makes sense to make it even more obvious. :p

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Jul - Computers and Technology - AMD to kill ATI Branding New poll - New thread - New reply


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